Challenge: convert stressed travellers into impuls-driven duty free shoppers
Pass through customs and enter a world full of possibilities for duty-free shops. But only when travellers are in the right mood. When arriving on the airport, they are still in fight-or-flight mode and hardly receptive to triggers. Tough crowd. Fortunately, DCVF has years of experience in nudging this group of consumers in the right direction at the right time.
Insight: time flies…
The relief that travelers experience once they have passed through customs causes an adrenaline shift. It’s transforming them into observant consumers who want to treat themselves or those back home. That’s where we come in! With shopping experiences centered around one thing: immersion. So that brands positively contribute to the needs of travelers. We immerse, seduce and entertain them to make time pass just a little bit faster. And, of course, a good deal never hurts either.
Act-factor: from Amsterdam to Tokyo
DCVF is unique in The Netherlands, having been full-service in duty-free shopping for over 10 years. Smart furniture design and eye-catching activations from our headquarters in Amsterdam to seamless production and local installation at the top 100 airports worldwide. From 3D design to technical drawing. From New York to Singapore and from Lima to Casablanca. And everything in between.
We build experiences for all brands of Mars International Travel Retail, such as M&M’s, Snickers, Twix, and Celebrations. But also for Guylian and The Jelly Bean Factory. Is your brand ready for takeoff? Reach out with the form below.