Share 'm together in Panama

Challenge: stand out from the crowd op Panama Airport

In 2023 Mars ITR was offered a fantastic front-of-store space at Tocumen International Airport in Panama. Our mission: create traveller engagement with M&M’S and provide enough space for the delicious bitesize portfolio.

Insight: travel with m

M&M’S can make your journey just a little bit more fun. We are here to put a smile on the faces of travellers. So, we say: Travel with M.

Act-factor: furniture + screen that can’t be missed

A massive rounded micro-led screen that shows the travels of our favourite spokescandies Red & Yellow in Panama. We’re responsible for the concept, retail design and video. Made in house, from Amsterdam all the way to Panama City. For the production and installation we partnered up with HHGlobal.