Uitdaging: stand out from the crowd op Panama Airport
In 2023 Mars ITR was offered a fantastic front-of-store space at Tocumen International Airport in Panama. Our mission: create traveller engagement with M&M’S and provide enough space for the delicious bitesize portfolio.
Insight: travel with m
M&M’S can make your journey just a little bit more fun. We are here to put a smile on the faces of travellers. So, we say: travel with m.
Act-factor:
A massive rounded micro-led screen that shows the travels of our favourite spokescandies Red & Yellow in Panama.
Concept, retail design and video: DCVF
Production & Installation: HHGlobal
