Challenge: take over Stansted (UK) with M&M’s
Dufry handed us an exciting opportunity to close out 2023: almost 30 square meters at London Stansted Airport. It came with the challenge to create a memorable M&M’s shopping experience. You don’t need to ask us twice.
Insight: go big or go home
We saw an opportunity that we couldn’t pass up. Our favourite spokescandies – Red en Yellow – don’t take half measure. When they see a 4 x 2,25 meter video wall and plenty of space on the shopping floor, they know exactly what to do: GO BIG! So we did.
Act-factor: an airport premiere
We introduced Stansted to M&M’S Colourworks: dispensers to create a mix of your own favourite M&M’S colours. That’s a first for airports! This way we seduce travellers to indulge in the irresistable yellow world of M&M’S. We took care of the concept, design, 3D-models, cup-design and the animation for the big screen. For the execution we partnered up with HH Global en Displayplan.
